The Importance of Updating Website Content

When was the last time you updated the written content on your website? Did you know it was something you should be doing? Website content includes everything from blogs to testimonials and product descriptions. It’s not just the content on your contact page or about page, the more obvious ones, that need updating.

Updating website content isn’t something you should just do at the launch of your new website, it’s important to keep your content updated often. Not only for the practical reasons for a customer or user browsing your website but it also affects search engine rankings.

You want to be doing everything you can to ensure you’re ranking well on Google, right?

Benefits of Updating Website Content

When was the last time you actually read the content on your website? Did you take the time to read what the text said and in what order? The content on your website doesn’t just need to be there to sell products or as a ‘tick box’ exercise, it plays an important role in the overall customer experience.

From your brand voice and tone, to the information you give about your product and company. When done correctly, content is the bridge between your company and your online visitors converting into life-long customers. If your content is out of date, incomplete, or incorrect then your customers will be confused and irritated. If your content is inconsistent then it doesn’t matter how good your product or service is, your customers will be naturally put off. Updating website content is a great way to fix any issues with your written content and make your website consistent. Not only does it improve the content on your website but it will improve the online experience for your customers too.

How Often Should You Update Website Content

There is no set rule for how often you should actually update your website content, it will depend on a number of factors including your expected traffic, the frequency of your posts, and your product and company.

If you do find yourself wanting to update your content more often, there are a few things you can do to help you stay on track. For example, make it a part of your weekly or monthly calendar. You can use these calendar notifications to help you stay on track with your content updates and amendments. You can also create a content audit of your website. When you perform a content audit you can see where the issues are with your website. It can show you exactly what needs updating and what content is incorrect or out of date.

How To Optimise Your Website Content for Search

There are a number of reasons why you would want to optimise your website content for search engines. Firstly, if you want to be found and ranked well in Google and other search engines, you need to make sure your content is optimised for Search Engines (SEO). Quality SEO is all about creating content that your readers will want to read and engage with – or even share to a wider audience.

The content you create should be targeted with keywords and phrases related to the business, page, or product. This is so it gets picked up by the search engines that are relevant to your audience. For example a candle maker may create a blog on “how to trim candle wicks” so should include phrases and keywords around that term such as “trimming candle wicks” or “cutting down wicks”.


There are a number of ways you can use your website content to drive more traffic and increase leads or sales. You can create guides, how-to posts, company news, and even articles with tips for businesses that are relevant to your niche.

The more time you spend creating new quality content, the more readers you’ll generate over time and higher you’ll rank. When you write new posts, you’re creating more content, which is important for driving more site traffic and increasing sales. You can create more content by keeping a consistent calendar, and finding new ways to publish your posts.

Creating new blog posts gives you the chance to create new content and expand your brand, while also increasing your page views. For maximum results, it’s important to use your content to generate another form of traffic. The more high-quality content you have, the better your chances of ranking high in search engines.

Web Design Huddersfield by Ben Dickinson of Athena Media

Written and Edited by Ben Dickinson

Athena Media was set up by Ben Dickinson with a huge passion and ambition to provide quality digital marketing to businesses in and around West Yorkshire.

I’ve always believed the key to success online is building a great digital presence. I love amplifying how businesses are seen online. From amazing web design to outstanding search engine optimisation… a good digital brand always pays off.