Why Google Reviews are Important for Digital Success

When was the last time you looked for reviews before purchasing a product or service? I’m guessing pretty recently, right? Since the huge increase of online businesses, the importance of genuine online reviews has never been greater. Whether it’s something small from Amazon or even purchasing a car online reviews matter to audiences. Think about going to a new restaurant, so many customers check on Google what their rating is or what people said about them before taking the risk themselves.

Reviews Help Credibility & Social Proof

There are numerous advantages to having positive reviews. First, having positive reviews can help to increase your credibility as a business. When a potential customer comes across a business that has favorable reviews, they are more likely to trust the business and, in turn, be more likely to make a purchase from them or get in contact. When people see that many other people have used a product or service and had great things to say about it, then it makes the company seem more trustworthy.

Another big advantage is that it can help to boost online sales. Since customer testimonials can have such a powerful impact on your credibility during the purchasing decision process, it makes sense to take advantage of this to boost your sales.

Reviews Help Improve Your Products or Services

Online reviews can also be used to improve your products or services themselves by learning from their mistakes. Some companies find out that their products are not exactly what their customers are wanting them to be. By reading customer reviews, they can learn more about their product and possibly make changes to make it better in the future.

5* Reviews Improve Your Brand

Product reviews can also help to improve your business’ branding. When you have loads of positive product or service reviews, it can help to show off your brand and name to a larger audience by letting them know what your products are and their quality of them.

Improve Google Rankings With Quality Reviews

If you’re serious about improving your online visibility, then you’ll quickly see why it’s important to get reviews. When it comes to Search Engine Optimisation (SEO), the number of reviews and authority are essential factors that Google looks at when they determine your website’s ranking.

Getting detailed reviews from customers is one of the Holy Grails of SEO. However, to get these reviews, you need to have a high-quality product or service in the first place. You can then implement an automation tool or email to request reviews from customers after a certain number of days, weeks, or even months depending on the product or service.

Customers Do Your Marketing For You

The best thing about reviews is that, if you have positive customer testimonials, your customers will be more likely to buy from you again and recommend you to their friends. This is beneficial for your business in the long run. It not only increases your sales, but it also boosts your brand awareness which, in turn, helps to increase your visibility online. It’s not just about getting new customers; it’s also about retaining your current ones. By having positive reviews, it’s more likely that your customers will continue to buy from you. If they received a great experience, they are more likely to recommend your business to their friends.

New customers to your website will also read through the reviews of your products or service which will showcase in people’s own words and experience how well the product or service works for that customer.


Whether you are a small business trying to attract new customers, or a large corporation trying to boost the number of people purchasing your products, reviews are a great way to help increase your visibility. When you are able to receive positive reviews you are helping to improve your credibility and build trust with your customers. This can be especially helpful if you are a new business trying to gain credibility. Additionally, if you are a large corporation, these reviews may also be used as a way to market your business to consumers.

These days, consumers are often faced with a vast selection of products that they are unsure of which to purchase. By receiving positive reviews, you can help to sway these customers to purchase your products. To sum it all up, reviews are extremely important for businesses of all sizes. This is especially true if you want to boost your visibility on Google.

Web Design Huddersfield by Ben Dickinson of Athena Media

Written and Edited by Ben Dickinson

Athena Media was set up by Ben Dickinson with a huge passion and ambition to provide quality digital marketing to businesses in and around West Yorkshire.

I’ve always believed the key to success online is building a great digital presence. I love amplifying how businesses are seen online. From amazing web design to outstanding search engine optimisation… a good digital brand always pays off.