Let’s be honest – we all know platforms like Wix, GoDaddy, and Square Space have advanced over the last few years and made it super easy to create half-decent looking drag-and-drop websites based on pre-defined themes. However, a properly designed and optimised website that actually converts visitors into clients takes time to design, develop, test, edit, and launch. However, it will always make your money back over and over again.
Regardless of whether you’re a solopreneur or a large team, chances are you already have your hands full with the everyday responsibilities of running your business. Now, we’re not saying you can’t create a website by yourself using the likes of drag and drop website builders, but you should be prepared to spend a significant amount of hours and days working on it, and even then, it probably won’t run half as smoothly as a website designed by a professional web designer.
Trusting a professional Web Designer like Athena Media will give you the needed reassurance that your website will be the best representation of your business, and will act as a useful tool you can utilise to reach your professional goals. In a nutshell, it means that if you spend your time trying to create a website using tools that lock you into certain options, it’s likely to be poor quality and break in the near future, wear out or not be fit for purpose from the start. As a result, you’ll need to spend more and more time fixing it up, costing you more money and time in the long run.
A Professional Web Designer Knows What To Avoid
Professionally made websites never lock you into specific design templates, but rather allow you to create your own unique look based on your brand colours, logo, and target audience. The most important thing to avoid, however, is knowing all of the shortcuts that can make your website look simple but actually be very unprofessional. These might seem like the best ways to save you time and effort, but in reality, these shortcuts are what make amateur websites often break in a few weeks or months and not give you the results you were hoping for.
Using A Pro Will Give You A Competitive Edge
No matter what industry you’re in, you need to understand that every single person who comes into contact with your brand will have a quick and subconscious impression of it, good or bad. The first thing that will shape someone’s opinion of your brand is the design and functionality of your website, so it’s important to make sure that it’s well put together and reflects the professionalism and key selling points of your brand.
If someone sees your website as amateurish, they’ll almost definitely form a negative opinion about it and assume your product or services are also cheap or inefficient. The design of your website will also set the tone for how you present your services and products to your customers, which means that you need to make sure you’re using it to its full potential.
A Pro Will Always Save You Time
If you’re currently using a drag-and-drop website builder, there’s a high chance that you’re wasting a considerable amount of your time designing a website that will generate poor results both in terms of Search Rankings but also Speed, and Visitor Conversions. This is because drag and drop builders likw Wix start with a template that already has a list of elements you need like a header, footer, and sidebar designed, rather than designing each one from scratch to match your brand. However, this doesn’t mean that you should be OK with having a website that’s not up to par. In fact, you should know that every single aspect of your website should be made from scratch by a professional web designer including the layout of the header, footer, text, and sidebar.
Creating a professional website takes time and experience, and hiring a professional web designer will not only save you time, but also provide you with a more polished result. When hiring a professional web designer, it’s important to keep in mind that the person you choose should be experienced, have a portfolio full of beautiful websites, and be able to provide you with a realistic timeline for completing the job. Whether you’re a solopreneur or a large team, chances are you’re already looking for the best designer to create your website. So, get in touch with the pro’s here at Athena Media Web Design in Huddersfield, West Yorkshire.