South Leeds Independent
Club Web Design in Leeds
South Leeds Independent (SLI) endeavors to unite the Leeds United supporters of South Leeds and its surrounding areas to provide an association that recognises the rights of all supporters to enjoy the satisfaction and fulfillment that leads to a good match day experience.
The guys at SLI needed a new website that would allow them to bring together their social media streams and really allow them to communicate between the club and its members.
Athena Media worked closely with SLI to deliver a brand new website with eCommerce functionality and a forum functionality for its members.
The Solution
We carried out hours of in-depth user research and questionnaires on Leeds F.C. supporters and the SLI members to find out exactly it was they wanted from their club website. We then used all that data to create a creative, but simple to use website, forum, and online shop that members could take part in, interact with and talk to other members on.
As well as providing a single platform for all the SLI news, data, and social accounts to feed in – as this was quite fragmented and messages were regularly getting missed by people with/without certain social media accounts.
We also stripped away the overly heavy side of the eCommerce checkout process and allowed for seamless switching between products etc. as well as fast checkout options.
The Results
Since launching the new SLI website earlier this year, it has not only ranked extremely well on Google but has worked perfectly for the members looking to access new information, pay for membership fees and communicate on the forum.
The new SLI website delivers the message that they are a key Leeds United Supporters Club. Designed to encourage user interaction, sign-ups, and membership subscriptions the new website is receiving constant and organic traffic.
We also received some fantastic testimonials from its members!