Matt Nicholls Photography

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matt nicholls photography website mockup by athena media web design huddersfield

Photographer Web Design in Wakefield

Wakefield based Wedding Photographer Matt Nicholls required a refreshing and exciting new website to compete with well-established wedding photographers in the Yorkshire area.

His previous website was a Wix build that hardly tracked on Google, and was difficult to use and update. Matt’s new website is now on the front page for all Wakefield-based wedding photography searches, boasting average loading speeds of 1.2seconds – a great result for such an image-heavy website!

Focusing around Matts relaxed and down-to-earth style, as well as his excellent photography skills the website has been a great hit amongst his brides and grooms.

The Solution

Although Matt already had a Wix website, the benefits of bringing it onto WordPress were huge. We transformed Matt’s online identity into a professional and Search Engine Optimised showcase of his amazing wedding photography portfolio.

We wanted people to dive straight into Matt’s wedding portfolio before anything else, to show potential brides and grooms exactly why he’s an award-winning photographer.

Being a photography-heavy design means Google PageSpeed Insights was a key factor to consider in the design and development of Matt’s website, as 40 percent of visitors will leave a website if it takes longer than three seconds to load – not an easy task on a website based around high-quality photography!

The Results

Through key optimisations and a series of nifty-coding, we were able to keep the website as fast as possible, boasting average user loading times of way under two seconds.

After our training, Matt and his team quickly took over the posting and updating of his portfolio, testimonials, and blog pieces using WordPress’s amazingly easy functionality.

Search Engine Optimisation

In the first month we achieved…

50+ Keywords

Ranking in the top 1-3 of searches.

76% Rise

In users visiting the website.

32% Fall

In users quickly leaving the website.

2 Second

Average website load time.

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