Wakefield based Wedding Photographer Matt Nicholls required a refreshing and exciting new website to compete with well-established wedding photographers in the local area.
His previous website was a Wix website that hardly tracked on Google and was difficult to use and update. Matt’s new website is now on the front page for all Wakefield-based wedding photography searches, boasting loading speeds of 1.2seconds – a great result for an image-heavy website!
Focusing around Matts relaxed and down-to-earth style, as well as his excellent photography skills the website has been a great hit amongst his brides and grooms.
Matt’s previous website was an old and outdated Wix build and needed to be completely refreshed into a professional and SEO-friendly showcase of his amazing wedding photography portfolio and beautiful photos of venues such as Dimple Well Lodge in Ossett, Waterton Park Hotel in Wakefield and Weetwood Estate.
Being a photography-heavy design means Google PageSpeed Insights was a key factor to consider in the design and development of Matt’s website, as 40 percent of users will bounce off a website if it takes longer than three seconds to load. Through key optimisations and a series of nifty-coding we were able to keep the website as fast as possible.
We wanted people to dive straight into Matt’s portfolio before anything else, to show potential brides and grooms exactly why he’s an award-winning photographer. To push users towards Matt’s Portfolio we highlighted and funneled users to his three latest portfolio pieces rather than bombarding visitors with all the information on the home page, which, with the quality of Matt’s photos could potentially slow the website down too.
After our training, Matt and his team quickly took over the posting and updating of his portfolio, testimonials, and blog pieces using WordPress’s amazingly easy functionality. He now fully manages his own website with ease.