Easy On Clothing
eCommerce Web Design in Huddersfield
Easy On Clothing is a game-changing manufacturer selling a range of innovative and market-leading restricted mobility bra’s, which are predominately designed to help stroke survivors maintain dignity and regain a sense of privacy.
The business started after Pete, in his final year at Huddersfield University, approached a group of Occupational Therapists (OTs) as part of a research project. At Petes meeting one of the OTs asked Pete if he thought he would be able to design a bra with conventional and comfortable fastenings, that could also be put on using just one hand.
The first step to creating the Easy On Clothing identity was to develop their brand and brand assets. After researching into local, national, and international companies we opted for a 70’s style font to encompass Pete’s long business history, as well as ensuring Easy On Clothing stood out amongst a sea of ‘regular’ Bra Brands.
The challenge was then to make purchasing and receiving these bras as simple as possible, we removed a lot of the ‘fluff’ around ordering a product online by simplifying the checkout process and streamlining the ordering service helping to boost sales and traffic to the website.
Taking things back to basics, we stripped out a lot of unnecessary features of most eCommerce stores to create a simple, easy to use, and easy to navigate online shop which based on the user feedback, people absolutely loved.