Jordan Sapey from Calper Photography in Leeds was a start-up photographer looking to put his mark on the wedding photography industry, a notoriously difficult industry to get a website ranked in due to the sheer amount of competition.
Specialing in wedding photography Jordan needed a bold and powerful online identity to stand out and cut through the noise, to truly showcase why he’s different than the rest.
When it came to planning the design for Calper Photography, I was keen to design a layout that would let the photography speak for itself, using minimal text and maximising on the strategically placed photography to capture brides and grooms, while keeping the layout clean, minimal, and fresh.
Jordan is truly passionate about what he does – so Athena Media were excited to play a big part in the growth of his photography business online.
Tech-loving Jordan was keen to take over posting and updating his content onto his website, so we created a series of Search Engine Optimised (SEO) templates that Jordan could slot his content straight into.
Since launching the website has gone from strength to strength, organically ranking very well on Google for key search phrases and terms both locally in Leeds and nationally.