Wakefield based Matt Nicholls required a fresh and exciting new website to compete with well-established wedding photographers in the area.

His previous website was a Wix website that hardly ranked on Google and was difficult to use and update. Matt’s new website is now on the front page for all Wakefield-based wedding photography searches, boasting loading speeds of 1.2seconds – a great result for an image-heavy website!

Focusing around Matts relaxed and down-to-earth style, as well as his excellent photography skills the website has been a great hit amongst his brides and grooms, as well as earning Matt a 2019 ido Magazine Award.

matt nicholls photography web design

The Design and Development

Matt’s previous website was an old and outdated Wix build and needed to be completely revamped into a fresh, professional and SEO-friendly showcase of his amazing wedding photography and beautiful photos of venues such as Dimple Well Lodge, Waterton Park Hotel and Weetwood Estate were essential.

Being a photography-heavy design means Google PageSpeed Insights was a key factor to consider in the design and development of Matt’s website, as 40 percent of users will bounce off a website if it takes longer than three seconds to load.

We wanted people to dive straight into Matt’s portfolio before anything else, to show exactly why he’s an award-winning photographer. To push users towards Matt’s Portfolio we highlighted and tried to funnel users to his three latest portfolio pieces rather than bombarding visitors with all the information on the home page, which, with the quality of Matt’s photos could potentially slow the website down too.

Matt and his team quickly took over the posting and updating of his portfolio, testimonials, and blog pieces using WordPress’s amazingly easy functionality. He now fully manages his own website.

matt nicholls photography web design

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matt nicholls photography in wakefield web design
matt nicholls photography in wakefield web design
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