Easy On Clothing manufacture and sell a range of innovative restricted mobility womens bra’s. They’re prodominately designed to help female stroke survivors maintain dignity and regain a sense of privacy.

The business started after Pete, the founder, approached a group of Occupational Therapists (OTs) while in his final year of his business degree at Huddersfield University. At Petes meeting one of the OTs asked if he could design a bra with conventional fastenings, that could also be put on using just one hand.

easy on clothing website design

The Web Design and Brand

As this was definitely one of our more unique branding and eCommerce web design projects we knew research was the key to driving the business forward, opting for a retro 70’s style logo which encompased Petes long business history, as well as ensuring Easy On Clothing stood out amongst a sea of other brands.

Easy On Clothings vision was to produce and provide a range of adaptive bras within an affordable budget, which meant everyone who needed one, could get one shipped right to their home via the website.

The challenge was then to make purchasing and receiving these bras as simple as possible, we removed a lot of the ‘fluff’ around ordering a product online, simplified the checkout process and streamlined the ordering service helping to boost sales and traffic to the website.

easy on clothing website design

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easy on clothing huddersfield web design
easy on clothing huddersfield web design
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