Jordan from Calper Photography in Leeds was a start-up photographer looking to put his mark on the wedding photography industry. A notoriously difficult industry to get into. Jordan specialises in wedding photography and needed a bold and powerful online identity to stand out and cut through the noise.
The Design and Development
When it came to Calper Photography, I was keen to design a layout that would let the photography speak for itself, using minimal text and maximising on the strategically placed wedding photography while keeping the layout clean, minimal, and fresh.
The golden colour palette was quickly chosen by Jordan which matched closely with the wedding industry so fit right in as well as highlighting his brand.
Jordan is truly passionate about what he does – and Athena Media are excited to play a part in his growth.
Jordan was keen on taking over a lot of the content management including posting his own portfolio pieces, editing the content and posting new photography. This was made super easy by us implementing templates that Jordan could just fill out and post – all search engine optimised and ready to go.
Jordan aims to expand in the future, developing more into the videography side of the wedding business.